Having a solid presence on the internet is fundamental for success in a business. With billions of people online, the internet has revolutionized how we find and share information and doesn’t show any signs of slowing. But why is a presence on the web so important? How significant is the impact of being online?
Whether your business is big or small, your audience is going to be online and it is absolutely vital in today’s business to be in constant contact – informing your customers and obtaining meaningful feedback that can be used to better your services or products.
Having a strong web presence will also establish credibility. Most people are skeptical when they can’t find a business online. Does this company really exist? Can I trust them? Could this be a scam?
Customers are going to research your business before they purchase from you. In fact, 58 percent of global online customers said they are more likely to trust a company with “owned media,” such as a company website, compared with one who doesn’t (Nielson Advertising Survey, 2012).
Mobile Web Presence
With over a billion mobile web users worldwide, the internet is anything but a strictly computer-based experience. With our mobile smart devices, we can work and connect from anywhere in the world at anytime.
It is massively important these days to establish a web presence with mobile in mind. Miken will work with you to optimize your web site for mobile as well as develop your mobile marketing strategy. We’ve listed 5 noteworthy mobile web statistics below:
- In 2012, 94% of smartphones users will be also be mobile Internet users
- 20% of all adult smartphone users have used their mobile phone to buy something
- 4 out of 10 smartphone users compare the prices of products in the same category using their phone while in a store
- In 2012, the number of Smartphone shoppers will reach 68.6 million
- Over 200 million people across the world access Facebook through their mobile phones
Statistics gathered by US Digital Media Usage and Nielsen
